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snom Showcases Lync-Qualified IP Phones at ITEXPO Miami

February 06, 2013

By Meenakshi Shankar, TMCnet Contributor

snom technology, a developer of IP desktop phones and communications solutions, is firming up its key position in the SIP space by debuting its expanded line-up of SIP Lync-qualified 7xx series phones.

The announcement was made at the ITEXPO (News - Alert) Miami 2013 conference and trade show held recently. Added to this, snom’s standards-based portfolio of IP desktop phones represents the industry’s largest and most comprehensive offering of endpoints fully interoperable with Microsoft (News - Alert) Lync, a statement adds.

snom 7xx series including the snom 760, 720 and 710 IP phones, which are now qualified for Microsoft Lync, offer businesses three models of affordable, full-featured IP phones. The snom 760 UC edition desktop phone is touted as being at “executive level,” and is designed for the corner office. Meanwhile, the snom 720 UC edition IP phone is specifically designed for the “middle manager or information-driven knowledge worker.” Above all, the new snom 710 UC edition phone is quoted as an ideal entry-level phone for standard workforce.

At ITEXPO, the new snom 710, 720 and 760 IP phones headlined its six-phone UC edition lineup. snom’s UC phones are officially described as the industry’s first and largest family of SIP endpoints to earn “Qualified for Microsoft Lync” status – the top designation for full interoperability and integration of standards-based desktop phones in Lync deployment environments.

Also at the event, snom discussed on SIP endpoint interoperability with unified communications, as snom chief operating officer Mike Storella (News - Alert) joined fellow UC experts in a special panel about Microsoft Lync deployment trends, myths, challenges and solutions, said a statement.

snom’s new UC Apollo firmware offers Lync server provisioning and management features for faster, more efficient configuration and installation of endpoints in multi-site enterprise environments. Moreover, snom claims its 821 UC edition model is an elegant and well-designed advanced IP desktop phone for the executive or knowledge worker. snom 3xx series of UC edition “Qualified for Lync” phones include the advanced snom 370 UC edition model and the entry-level snom 300 UC edition.

Edited by Rachel Ramsey

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